Timex Watch Gallery

• 1854: Founded in Waterbury, Connecticut as the Waterbury Clock Company, part of the region later called the "Switzerland of America" for its watchmaking.
   
• 1901: Produced the “Yankee Pocket Watch,” the first mass-produced pocket watch in the U.S., sold for $1.
   
• 1941: Became U.S. Time Corporation, making wartime timers and precision instruments.
   
• 1950: Released the first Timex wristwatch under the slogan “Takes a licking and keeps on ticking” — a campaign that made Timex a household name.
   
• 1960s: Dominated the American watch market with rugged, inexpensive watches.
   
• 1980s: Introduced the Timex Ironman Triathlon, which became the best-selling sports watch of the decade.
   
• Today: Still headquartered in Middlebury, Connecticut, Timex offers everything from rugged outdoor watches to retro reissues.
   

• Affordable Mass Production: Timex brought reliable watches to the masses, echoing Henry Ford’s approach in automobiles.
   
• Durability Marketing: The famous “torture test” commercials in the 1950s and 1960s boosted Timex’s reputation for toughness.
   
• Timex Ironman (1986): One of the earliest digital sports watches, favored by athletes and later astronauts.
   
• Indiglo (1992): Electroluminescent backlight technology that made dials readable in the dark.
   

• Ironman Triathlon (1986): A sports digital watch that became iconic in fitness culture.
   
• Weekender: Affordable and versatile everyday analog watch.
   
• Q Timex (1979, reissued 2019): Quartz diver-inspired model with a Pepsi bezel, now a cult favorite.
   
• Expedition Series: Rugged, outdoor-oriented watches.
   

Timex is known for:

• Durability: Everyday reliability for millions of users.
   
• Affordability: Quality watches accessible to the general public.
   
• Cultural Impact: From astronauts to presidents (George W. Bush often wore a Timex), the brand remains a part of American life.
   

Fun Fact: In the 1960s, Timex was selling one out of every three watches in the U.S.